/VISUAL MERCHANDISING INDONESIA/
Inside Masshiro&Co.: black and white shirts on wall rails, a timber table of folded pieces, a mannequin in black and a jacket hung in the window — 2022

Masshiro&Co. — VM Retainer, XOXO Series Display

On retainer for Masshiro&Co.: the XOXO series put on display and into the window to the brand's own guidelines — with the styling and product grouping left to VMID.

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9+ years of operation15 cities across Indonesia100+ brands1000+ projects

Brand
Masshiro&Co.
Service
VM Retainer
Year
2022
03/

The ask

Put the XOXO series on display to the brand's guidelines — and style it within them.

Masshiro&Co. sent over its XOXO series — the products and their guidelines — as part of a VM retainer.

The work was to display the products and design the window display according to the product details provided, with products, props and signage each in the location and position the brand directed.

Read VMID's original postTell us what your brand is asking for
04/

How it was approached

When the brand sets the rules, the decisions are about grouping and styling inside them.

  1. 01Placement followed the guidelines from the Masshiro&Co. team — products, props and signage where the brand directed them.
  2. 02Styling and product grouping were left to VMID, kept to the style and rules that suit the product theme.
A gloved hand holding a tablet open on a product layout, the white shirts of the window out of focus behind — Masshiro&Co., 2022
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05/

What was made

The XOXO series, on the floor and in the window.

  • Product display for the XOXO series
  • A window display designed from the product details provided
  • Props and signage set in the positions the brand directed
  • Shirts grouped by colour — white, blue and black — across rails, niches and tables
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06/

Up close

From the storefront glass to the name on the hanger.

All 6 retainer projectsGet work that holds up this close

07/

Not a one-off

One of 6 retainer projects and one of 4 for Masshiro&Co.

Every Masshiro&Co. projectBe the next project on this shelf
08/

The service behind this

Putting the XOXO series on display to Masshiro&Co.'s own guidelines, with the styling and product grouping left to VMID, is the work you would be booking: VM Retainer.

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09/

Similar projects

More work on the same shelf.

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Bring us the guidelines your next series ships with.

If the rules are already written and someone needs to work within them, start the brief with the brand and the series.

Some of what the brief asks

  • brand & retail category
  • city
  • type of work
  • number of stores
  • when it has to be live
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