re-Store at Astha, Jakarta — the lit re-Store shopfront sign above a dark storefront frame, with the dressed interior and garment rails visible through the opening

Est. 2016 — PT. Menata Ritel Indonesia

Indonesia’s first full-service visual merchandising agency.

Every brand has the right to be elevated.

Window displays, store set-ups, props, booths and VM training for retail brands across Indonesia — we dress the store, not the building.

4,472 photographs in the archive. 155 client projects, 2017 to 2025 — every one of them filterable.

Fig. 01 — pictured abovere-Store at Astha / 2023

Well-known brands that trusted us

All 138 client names
03/

Why the agency exists

VMID wordmark

/VISUAL MERCHANDISING INDONESIA/

VMID was founded in 2016 to “fill the gap” between brands and their visual merchandising challenges — and to stay on as advisory partner while the brand’s own VM process is being built. Nine unbroken years sit in this archive: 2017 through 2025, not one year missing.

Established 2016. PT. Menata Ritel Indonesia.

9+years of operation
15cities across Indonesia
100+brands
1000+projects
Read the longer version
04/

Find your category

Find your brand category

Thirteen retail categories already have projects behind them — two clicks and you are looking at yours.

Gadget, beauty, department store and 4 more categories

39 projects are not categorised yet and stay visible under All projects.

05/

Production and distribution

One Christmas window, built 44 times — produced, grouped and shipped to 44 Frank & Co stores across Indonesia inside ten days.

JAKARTA
59
BALI
20
SURABAYA
12
BANDUNG
8
+ TWELVE MORE LOCATIONS
16 IN ALL

“almost 15 cities across Indonesia” — VMID’s own line, kept as written.

See the Frank & Co Christmas window
Finished Frank & Co Christmas window panels, identical and grouped along the workshop aisle beside shipping containers, waiting to be distributed to 44 stores
Fig. 05 — Frank & Co Christmas window / 2022 / 105 photographs on file
06/

Not every job is a one-off

Six projects carry the retainer label. Twenty-one brands actually came back more than once — Mondial eleven times, Frank & Co eight, Lumine eight. Only three of the twenty-one are called retainers.

×11MONDIAL
×8FRANK & CO
×8LUMINE
A Masshiro&Co. store display maintained month to month under a standing VM retainer
Fig. 06 — Masshiro&Co. VM retainer / 2022 / 74 photographs on file

09/ Start a project

Tell us the store, the season and the deadline.

Seven questions — that is the whole form.

What the form asks

  1. 01brand & retail category
  2. 02number of stores and cities
  3. 03type of work
  4. 04one-off or retainer
  5. 05target season
  6. 06budget range
  7. 07store photos or floor plan
Start a project

Seven questions, about two minutes. You will hear back within [PLACEHOLDER — response time never published].

Prefer WhatsApp? [PLACEHOLDER — VMID publishes no phone number]

Seven questions.
Two minutes.

Start a project