Frank & Co — Christmas Window Display, 44 stores across Indonesia
One Christmas window for 44 Frank & Co stores — gold-ornament panels and gift-box props, produced, grouped and logged for shipment within ten days.
- Brand
- Frank & Co
- Retail category
- Jewellery
- Service
- Window Display
- Year
03/
The ask
One Christmas window, built forty-four times, grouped store by store for shipment, inside ten days.
Frank & Co wanted its Christmas theme, This Holiday's Gifts of Love, in the windows of 44 stores spread across Indonesia.
The direction came from head-office VM. The work was to produce that window for all forty-four, group it per store, and get every shipment out inside ten days.
04/
How it was approached
A window that has to be built forty-four times is decided in the workshop, not in the store.
- 01One pattern language in gold ornaments, repeated across forty-four storefronts.
- 02Gift boxes as the repeatable prop that carries the theme, so each window holds together without a centrepiece made for one store.
- 03Pattern panels and gift-box frames assembled before they ship, so what arrives is ready to install, not ready to assemble.
- 04Production, grouping and shipment records run on one ten-day clock by a single dedicated team.
05/
What was made
What forty-four windows needed.
- Gold-ornament pattern panels
- Gift-box props with looped ribbon bows
- "This Holiday's Gifts of Love" window lettering
- Production, grouping and shipment records for 44 stores
07/
Up close
From the mall corridor to the studs on the panel.
09/
The service behind this
The service that carried one Christmas window to forty-four storefronts inside ten days is the one you would be booking: VM Display.
10/
Similar projects
More work on the same shelf.
- Find it in Frank & Co projects
Find it in Frank & Co projectsFrank & Co
Find it in Frank & Co projectsFrank & Co
11/ Start a project
Bring us the same problem Frank & Co brought — a season, a number of stores, and a date.
The brief asks for the store count and the date first — the two lines this window was built around.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live