/VISUAL MERCHANDISING INDONESIA/
A fashion retail booth in a mall atrium for Jakarta Fashion Week — mannequins, garment rails and printed panels

Build — the store, the window set and the props, made and installed.

Fixtures, window sets and props produced from an approved drawing — whether the drawing came from us or from your head office.

Start a project

9+ years of operation15 cities across Indonesia100+ brands1000+ projects

Build in the archive
03/

What this covers

Some of what gets built here starts as someone else’s drawing — Hublot’s own VM team drew the layout of its screening venue — and the job is to make it stand up in the room.

  1. 01 /

    Store Build

    The store fitted out to the approved layout, from the design stage through to the finished floor.

    BUIBOOGrand Indonesia, Jakarta · 2021

    Counted under Design and Build together

  2. 02 /

    Window Display Production

    Structures, cut stickers and lighting, produced and installed — a stainless-steel pine tree for one store, a white pine forest for the rest.

    Passion JewelryJakarta, Cirebon and Manado · 2019

    Counted under VM Display in the archive

  3. 03 /

    Props & Display Tools Production

    Risers and display tools made in quantity — a thousand pieces for one renovated jewellery store.

    LuxmattersThe Plaza, Jakarta · 2021

    Counted under Design in the archive

Need one of these three? Send the build brief
04/

The work, filterable

Sort this work by year, by city and by retail category, and find the job closest to your own before you write a brief.

Six recent entries below, each opening in the filtered archive.

  1. ExcelsoExcelso at World of Coffee Jakarta 2025 – Booth Design & Visual StylingJakarta · 2025
  2. KOLEKTIBLESKOLEKTIBLES Malang – Store Design & Visual MerchandisingMalang · 2025
  3. Kiehl'sKiehl's Staging Installation & Product displayJakarta, Bandung · 2024
  4. Bank IndonesiaGPFI G20, Bali Dedicated VM AgencyBali · Bank · 2023
  5. Bank IndonesiaASEAN Indonesia 2023 Experience booth developmentBali · Bank · 2023
  6. Masshiro&Co.Masshiro&Co. Christmas Collection Store Visual & Event DecorJakarta · 2022

All of Build, by archive group

Filter every projectFound one close to yours? Name it in the brief
05/

What lands in your hands

Every line below is a file you receive or a thing that ships to a store. None of them is a meeting.

  1. 01A first sample for approval
  2. 02Fabricated fixtures, structures and props
  3. 03Window sets: structures, cut stickers, lighting
  4. 04Packing and delivery to every store on the list
  5. 05Installation on the agreed date, built to the approved mock-up
  6. 06The old set removed and the site left clean

Draft — to be confirmed by VMID

Tell us which of these you need
06/

How a job runs — and what we need from you

Six steps, and every one of them waits on something only you can hand over. Here is what, and when.

  1. 01

    Brief

    You receive — A written read-back of the brief, so you can correct it before anyone draws

    We need from you — The campaign or theme, the product series it supports, the store list, the target date, and your existing VM guideline if you have one

  2. 02

    Site check

    You receive — Measurements and photographs of every window or floor in scope

    We need from you — Store access, a named contact per store, and the building’s working hours

  3. 03

    Concept & design

    You receive — Named concept directions with materials, finishes and lighting

    We need from you — One decision-maker, and feedback inside an agreed window

  4. 04

    Mock-up & approval

    You receive — A mock-up of the display as it will be installed

    We need from you — Written approval — and product samples if the display holds product

  5. 05

    Production

    You receive — A first sample, then the batch

    We need from you — The final store list with addresses and receiving contacts

  6. 06

    Installation

    You receive — The display installed on the agreed date, built to the mock-up

    We need from you — Access outside trading hours where the building requires it, and stock on the floor

Draft process — to be confirmed by VMID

  • Gloved hands arranging a set of cream jewellery riser blocks on a white plinth
    Production — the sampleA riser sample checked by hand, CMK Group Gold Collection, 2022
  • A team member taping a cardboard box shut, finished riser pieces laid out beside it
    Production — packed for deliveryRisers boxed for delivery to the stores, CMK Group Gold Collection, 2022
  • Two installers on either side of one stepladder, hanging a garland above a restaurant window
    Installation — on siteChristmas decoration installed on site, Arena Corp., 2022
Have the store list and the date? Start with those
07/

One job, opened up

Hublot’s VM team drew the layout. The job was to make it, and put it in the room.

TapClick to read full case studyHublotJakarta · 2022
What was asked
A photobooth experience, a photowall and visual panels spread across the venue for Hublot’s FIFA final screening.
What was decided
Every piece placed to the layout plan from Hublot’s own VM team — the drawing was theirs, the making and the installing were VMID’s.
What was delivered
Photobooth, photowall and visual panels, produced and installed across Park Hyatt Jakarta.
On record
One venue · Park Hyatt Jakarta · 2022
Read the full projectWant a job like this one? Start the brief
08/

Forty stores, different cities

Forty stores is not the edge of what this work has covered — and the proof is dated, not promised.

  1. 14 outletsArena Corp., 2022Arena Corp. Christmas decoration for four restaurant brands at once — a concept per brand, management approval, a design mock-up, then installation on the specified date.
  2. 77 storesCMK Group (Frank & Co, Mondial, The Palace), 2022Gold Collection riser for Frank & Co, Mondial and The Palace — sample making, production and a delivery timeline to stores in different cities, in two weeks.
See the work by cityTell us how many stores
09/

What this service does not cover

Three things we do not do here — and on a documented job that needed them, we can name who did.

  • The design itself, when your head office owns it — this service builds to your fileNeed it drawn? That is Design
  • Civil and MEP works
  • Anything without an approved mock-up

Draft — to be confirmed by VMID

From the Looklab post, Lippo Mall Puri

“Store design by: PT. Paragon Technology and Innovation Store Design Team

Store build by: Siesta”

VMID handled the props, the VM points and the installation on the same job.
Working with your own vendor? Say who in the brief
10/

Not sure this is the one?

If your stores already look right and only drift back a few weeks after every campaign, this is the wrong page — you want the retainer.

  • “The opening date is set and the fixtures are already ordered.”

    VM Display — New Store Set-up

  • “Your window is fine, but a few weeks after every campaign the floor drifts back.”

    Retainer

  • “Your stores look different from each other and nobody can say which one is correct.”

    VM Guidelines

  • “Your team turns over, and display quality drops with it.”

    VM Trainings
Still unsure? Describe the store instead
11/

Before the first call

Lead time, your own build vendor, your head office’s guideline, cities outside Jakarta — four answers taken from the archive instead of from a promise.

How far ahead should we brief you before a campaign date?

Work back from your installation date, and read three documented jobs rather than a promise. Ten Passion Jewelry stores from design to installation in three weeks, across Jakarta, Cirebon and Manado. A jewellery riser for 77 stores — sample making, production and the delivery timeline, in two weeks. Forty-four Frank & Co Christmas windows produced, grouped and logged for shipment in ten days.

Draft answer — to be confirmed by VMID

Will you work alongside our own store-build or interior vendor?

Yes. At Looklab, Lippo Mall Puri, the store design came from Paragon’s in-house store design team and the build from a separate contractor, while VMID handled the props, the VM points and the installation.

Draft answer — to be confirmed by VMID

Our head office already has a VM guideline. Can you work inside it?

Yes. The Frank & Co window runs started from a brief written by their own head-office VM team, and the Lumine Jakarta jobs from briefs sent by their Singapore HQ.

Draft answer — to be confirmed by VMID

Do you work outside Jakarta?

Yes. The archive records dated work in each of these places, and every name opens the projects filed there:

Draft answer — to be confirmed by VMID

Can you install outside trading hours, and who arranges building access?

The archive records installation carried out to the mock-up and on the specified date — Arena Corp., fourteen outlets.

Working hours and building access are not mentioned in any post. To be answered by VMID.

Draft answer — to be confirmed by VMID

Still not answered? Put the question in the brief

12/ Start a project

Send the store count and the date first.

The number of stores and the date they have to be ready shape every step on this page — start the brief with those two lines.

Some of what the brief asks

  • brand & retail category
  • city
  • type of work
  • number of stores
  • when it has to be live
Start a project

You will hear back within [PLACEHOLDER — response time never published].

Prefer WhatsApp? [PLACEHOLDER — VMID publishes no phone number]

Nine questions.
Three minutes.

Start a project