Design — the store, the window and the props that hold the product.
Drawings a fabricator can build from, for the three things a retail brand has to get right on the floor.
What this covers
The floor, the glass and the prop are drawn at one desk — which is why a riser gets drawn to the collection it will hold, not picked from a catalogue.
Store Design
Layout and fixture drawings for the sales floor, planned floor by floor — at KOLEKTIBLES, three floors from selling area to collector’s room.
KOLEKTIBLES
Window Display Design
Theme, structure, material and lighting for the glass, with risers drawn to the product behind it.
Maximillian & Mary JewelleryCounted under VM Display in the archive
Props & Display Tools Design
Risers, counters and holders drawn to one collection — a classic gold riser, wrapped in fabric, for three jewellery brands.
CMK Group (Frank & Co, Mondial, The Palace)
The work, filterable
Sort this work by year, by city and by retail category, and find the job closest to your own before you write a brief.
Six recent entries below, each opening in the filtered archive.
- KOLEKTIBLESKOLEKTIBLES Malang – Store Design & Visual Merchandising
- Bening LuxuryBening Luxury - New Store jewelry riser development
- LumineLumine Jkt. VMD
- BateeqBateeq - everyday at By The Sea PIK store design & display.
- Rossy Baking CenterRossy Baking Center - Product display & styling
- LooklabLooklab VM Props & Visual point Design - Production
All of Design, by archive group
What lands in your hands
Every line below is a file you receive or a thing that ships to a store. None of them is a meeting.
- Concept direction, named, per campaign or per store
- Store layout and fixture drawings
- Window display design with structure, materials and lighting notes
- Props and display tool drawings with dimensions and finishes
- A mock-up for approval before anything is produced
- A production-ready file a fabricator can work from without redrawing it
Draft — to be confirmed by VMID
How a job runs — and what we need from you
Six steps, and every one of them waits on something only you can hand over. Here is what, and when.
Brief
You receive — A written read-back of the brief, so you can correct it before anyone draws
We need from you — The campaign or theme, the product series it supports, the store list, the target date, and your existing VM guideline if you have one
Site check
You receive — Measurements and photographs of every window or floor in scope
We need from you — Store access, a named contact per store, and the building’s working hours
Concept & design
You receive — Named concept directions with materials, finishes and lighting
We need from you — One decision-maker, and feedback inside an agreed window
Mock-up & approval
You receive — A mock-up of the display as it will be installed
We need from you — Written approval — and product samples if the display holds product
Production
You receive — A first sample, then the batch
We need from you — The final store list with addresses and receiving contacts
Installation
You receive — The display installed on the agreed date, built to the mock-up
We need from you — Access outside trading hours where the building requires it, and stock on the floor
Draft process — to be confirmed by VMID
Production — the sample 
Production — packed for delivery 
Installation — on site
One job, opened up
Two national events in the same week, one floor of MSME products, and a single job: make them read as special without hiding what they are.
- What was asked
- Bank Indonesia appointed VMID as the official VM agency for two events back to back — the Digital Financial Economy Festival (FEKDI), then the G20 in Nusa Dua.
- What was decided
- Product display, props development and the ambiance handled as one job, with the display planned before the team left for Bali.
- What was delivered
- Booth, fixtures, display tools and the product arrangement — then supervision during both events, with the arrangement updated every day.
- On record
- Two events · July 2022 · Nusa Dua, Bali
Forty stores, different cities
Forty stores is not the edge of what this work has covered — and the proof is dated, not promised.
- 77 storesCMK Group (Frank & Co, Mondial, The Palace), 2022Gold Collection riser for Frank & Co, Mondial and The Palace — sample making, production and a delivery timeline to stores in different cities, in two weeks.
- 44 storesFrank & Co, 2023Frank & Co Valentine’s window, from a design brief written by their head-office VM team.
What this service does not cover
Three things we do not do here — and on a documented job that needed them, we can name who did.
- Fabrication and installationThat is Build
- Store architecture and building permits
- Brand identity or logo design
Draft — to be confirmed by VMID
From the Looklab post, Lippo Mall Puri
“Store design by: PT. Paragon Technology and Innovation Store Design Team
Store build by: Siesta”
Not sure this is the one?
If your stores already look right and only drift back a few weeks after every campaign, this is the wrong page — you want the retainer.
“The opening date is set and the fixtures are already ordered.”
VM Display — New Store Set-up“Your window is fine, but a few weeks after every campaign the floor drifts back.”
Retainer“Your stores look different from each other and nobody can say which one is correct.”
VM Guidelines“Your team turns over, and display quality drops with it.”
VM Trainings
Before the first call
Lead time, your own build vendor, your head office’s guideline, cities outside Jakarta — four answers taken from the archive instead of from a promise.
- How far ahead should we brief you before a campaign date?
Work back from your installation date, and read three documented jobs rather than a promise. Ten Passion Jewelry stores from design to installation in three weeks, across Jakarta, Cirebon and Manado. A jewellery riser for 77 stores — sample making, production and the delivery timeline, in two weeks. Forty-four Frank & Co Christmas windows produced, grouped and logged for shipment in ten days.
Draft answer — to be confirmed by VMID
- Will you work alongside our own store-build or interior vendor?
Yes. At Looklab, Lippo Mall Puri, the store design came from Paragon’s in-house store design team and the build from a separate contractor, while VMID handled the props, the VM points and the installation.
Draft answer — to be confirmed by VMID
- Our head office already has a VM guideline. Can you work inside it?
Yes. The Frank & Co window runs started from a brief written by their own head-office VM team, and the Lumine Jakarta jobs from briefs sent by their Singapore HQ.
Draft answer — to be confirmed by VMID
- Do you work outside Jakarta?
Yes. The archive records dated work in each of these places, and every name opens the projects filed there:
- Bali
- Surabaya
- Bandung
- Cirebon
- Labuan Bajo
- Lombok
- Manado
- Pontianak
- Banda Aceh
- Banjarmasin
- Lampung
- Malang
- Semarang
- Tangerang
- Yogyakarta
Draft answer — to be confirmed by VMID
- Who owns the drawings and the props after the job?
To be answered by VMID.
Left open on purpose
12/ Start a project
Send the store count and the date first.
The number of stores and the date they have to be ready shape every step on this page — start the brief with those two lines.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live