About
The first full-service visual merchandising agency in Indonesia.
VMID® is PT. Menata Ritel Indonesia — established in 2016, and working out of Jakarta.
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Why this exists
/VISUAL MERCHANDISING INDONESIA/
VMID was founded in 2016 to “fill the gap” between brands and their visual merchandising challenges — and to stay on as advisory partner while the brand’s own VM process is being built. Nine unbroken years sit in this archive: 2017 through 2025, not one year missing.
Established 2016. PT. Menata Ritel Indonesia.
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VMID started in 2016 on one belief: store visual is not a job anybody can easily pull off. It is a long process of solving a brand’s display problems, and it needs a dedicated team acting as advisors — not a crew that takes the order, installs, and leaves.
Our summary of the two passages below — to be confirmed by VMID
“VMID® (PT. Menata Ritel Indonesia) is the first full-service visual merchandising agency in Indonesia, covering all aspects of retail operations.”
“Established in 2016, VMID® was founded with the idea of creating an agency that serves to ‘fill the gap’ between brands and their visual merchandising challenges.”
“Our role is to identify solutions to these challenges and act as an advisory partner during the development of their visual merchandising processes.”
“… a retail VM service is not just a simple job that anybody can easily pull off, but it is a long process of finding solutions to problems in store visual brand, and must be carried out by a dedicated team - who wholeheartedly will always there to be the expert advisors to our clients.”
VMID®PT. Menata Ritel Indonesia
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How the work actually gets decided
Three rules decide how the work gets done here — and each one is attached to named work, not to an adjective.
The three rules are our wording, drawn from VMID’s posts — to be confirmed by VMID
InJourney Airports, 2025 — working session 01/
Advice before installation.
As of June 2025, VMID was working with InJourney Airports on a consulting engagement to help develop a visual merchandising guideline for all the airports under its management — after intermediate and advanced VM training, and with on-site visits to analyse current conditions and identify the VM challenges.
Uluwatu Lace, Bali, 2023 — retainer visit 02/
We come back.
In Bali, the Uluwatu Lace retainer was set up for a store visit every month across 21 store visuals. And brands brief VMID again — each name below opens its projects in the archive.
Transmarco Group, 2018 — basic VM training 03/
We hand the skill over.
Basic VM training for 100 display assistants from Transmarco Group, in 2018. A two-day camp of VM training, creative sessions and outdoor tasks for PT. Agrinesia Raya, in 2023. VMID’s own words for the aim: to improve the skillsets of team members along the way.
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Full-service, itemised
Full-service here does not stop when the display goes up. The guideline that keeps it right and the training for the staff who run it sit on the same menu as the drawing, the build and the install.
Our reading of VMID’s service menu — to be confirmed by VMID
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Work that gets looked at by more than the client
Bank Indonesia keeps coming back to VMID — FEKDI and G20 in Nusa Dua, ISEF, TEI, its annual meeting, the ASEAN Indonesia 2023 experience booth, and a series of events from Daegu and Budapest to GPFI G20 in Bali. In 2025 VMID was working with InJourney Airports to help develop a visual merchandising guideline for all the airports under its management. Jakarta Fashion Week 2023 ran with VMID as its official VM agency.
- Find it in Bank Indonesia projects
Find it in Bank Indonesia projectsBank Indonesia
Find it in Bank Indonesia projectsBank Indonesia
Find it in Bank Indonesia projectsBank Indonesia
Find it in Bank Indonesia projectsBank Indonesia
Find it in InJourney Airports projectsInJourney Airports
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Beyond client work
In 2024 VMID staged VM Week at Kuningan City Atrium, Jakarta — billed as the first event of its kind in Indonesia: a free-entry week of talk shows, exhibit booths and workshops, run under four principles: Education, Ideas, Collaboration, Functionality.
VM Week 2024 — The VM Week pavilion 
VM Week 2024 — A talk show 
VM Week 2024 — On stage 
VM Week 2024 — Speakers and guests
Teaching outside client work
A talk show on visual merchandising and the visual merchandiser’s career in fashion retail
A public lecture for interior design students on VM and visual design in retail
A national seminar: “Upgrade your Store through Internet Marketing & Visual Merchandising”
The national student competency competition in visual merchandising and window dressing, for the Ministry of Education & Culture
Read from VMID’s posts — to be confirmed by VMID
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Where this happens
Jakarta is where the work is run from. The locations below are where it has taken place — each one opens the projects filed there.
Our reading of VMID’s posts — to be confirmed by VMID
“Jakarta, of course, remains our biggest base of operations.”
“… it is time for us to expand our service area, now available for every corner in Indonesia, and now reaching Asia.”
Studio
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When to call someone else
If the deliverable is a printed backdrop for one weekend, a print vendor will be faster and cheaper. VMID is for brands whose display is a system that has to hold across stores and seasons.
- If you need a building designed, that is an architect’s brief — the design work here happens inside the store.
- If you need one window dressed once and never thought about again, a freelance stylist is the lighter answer.
- If nobody on your team will own the display after handover, say so in the brief — VM Trainings sits on the same menu.
Draft positioning, all of this section — to be confirmed by VMID
09/ Start a project
Tell us the store, the season, and the deadline.
Enough for us to come back with questions that are actually about your store.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live