VM Trainings — basic, intermediate and advanced, for the people who build the display.
Three levels of VM training — in a classroom first, then on a shop floor with real product.
What this covers
Three levels, taught to the people who actually build the display — and taken out of the classroom onto a shop floor.
VM Basic Training
Techniques for displaying the product, for staff members and VM talents — at House of Ria Miranda, from all of their stores in Indonesia.
Ria Miranda
VM Intermediate Training
VM processes and leadership, for the team that develops the stores — three days, the last one inside one of Transmarco’s stores at Central Park.
Transmarco Group
VM Advanced Training
Designing and constructing accurate VM planning for a brand — taught in the same three days as Intermediate, for Herborist’s store development and VM team.
Herborist
The work, filterable
Sort this work by year, by city and by retail category, and find the job closest to your own before you write a brief.
Six recent entries below, each opening in the filtered archive.
- Visual Merchandising and Display Tools Showcase 2022
- PT. Pelangi Emas IndonesiaBali Zoo - PT. Pelangi Emas Indonesia Basic VM & In-store Training
- FabelioFabelio VM Basic & In-store training
- Universitas Kristen MaranathaPublic Lecture, Univ. Kristen Maranatha Bandung
- HerboristHerborist VM Intermediate & Advanced Training
- TransmarcoVMID Creative CAMP 2019
All of VM Trainings, by archive group
What lands in your hands
Every line below is something your team takes back to the floor, or the session where it learns it.
- A session run in your own store or at your venue
- Material each participant keeps afterwards
- Basic, Intermediate or Advanced track, chosen per team
- A display exercise on real stock, not slides
- A short read on where each store stands afterwards
Draft — to be confirmed by VMID
How a job runs — and what we need from you
Six steps, and every one of them waits on something only you can hand over. Here is what, and when.
Brief
You receive — A written read-back of the brief, so you can correct it before anyone draws
We need from you — The campaign or theme, the product series it supports, the store list, the target date, and your existing VM guideline if you have one
Site check
You receive — Measurements and photographs of every window or floor in scope
We need from you — Store access, a named contact per store, and the building’s working hours
Concept & design
You receive — Named concept directions with materials, finishes and lighting
We need from you — One decision-maker, and feedback inside an agreed window
Mock-up & approval
You receive — A mock-up of the display exercise your team will build on the day
We need from you — Written approval — and product samples if the display holds product
Curriculum fit
You receive — The level for each group — Basic, Intermediate or Advanced — and a plan for each day
We need from you — Who takes part, what each person does in the store, and how many there are
Session day
You receive — The training run in class, then on a shop floor with real product
We need from you — A room or a store to hold it in, and a date that fits the staff shift schedule
Draft process — to be confirmed by VMID
One job, opened up
Two days away from the everyday process: VM training, creative sessions and outdoor tasks, built for one brand’s team.
- What was asked
- A camp for PT. Agrinesia Raya’s team — an experience different from the process and creative thinking of their everyday work.
- What was decided
- Two days on one schedule, mixing VM training with creative sessions and outdoor tasks — aimed at potential the team had not explored yet.
- What was delivered
- CAMP, the Creative and Visual Communication Camp 2023, run for the brand’s team.
- On record
- Two days · PT. Agrinesia Raya · 2023
How many people, across how many stores
A hundred display assistants in one training, and staff from every store of one brand in another — dated, not promised.
- 100 display assistantsTransmarco Group, 2018Basic VM training for display assistants, for their duties in Transmarco Group’s VM projects — from the area stores to the head office.
- Every storeRia Miranda, 2018Staff members and VM talents from all of House of Ria Miranda’s stores in Indonesia, in one national training — VM Basic, with service and grooming.
What this service does not cover
Three things this service does not cover — named here, so none of them turns up as a surprise in the brief.
- Recruitment or staffing
- Doing the display for you during the sessionThat is VM Display
- Certification by a third-party body
Draft — to be confirmed by VMID
Not sure this is the one?
If your stores already look right and only drift back a few weeks after every campaign, this is the wrong page — you want the retainer.
“The opening date is set and the fixtures are already ordered.”
VM Display — New Store Set-up“Your window is fine, but a few weeks after every campaign the floor drifts back.”
Retainer“Your stores look different from each other and nobody can say which one is correct.”
VM Guidelines“Your team turns over, and display quality drops with it.”
VM Trainings
Before the first call
Lead time, your own build vendor, your head office’s guideline, cities outside Jakarta — four answers taken from the archive instead of from a promise.
- How far ahead should we brief you before a campaign date?
Work back from your installation date, and read three documented jobs rather than a promise. Ten Passion Jewelry stores from design to installation in three weeks, across Jakarta, Cirebon and Manado. A jewellery riser for 77 stores — sample making, production and the delivery timeline, in two weeks. Forty-four Frank & Co Christmas windows produced, grouped and logged for shipment in ten days.
Draft answer — to be confirmed by VMID
- Will you work alongside our own store-build or interior vendor?
Yes. At Looklab, Lippo Mall Puri, the store design came from Paragon’s in-house store design team and the build from a separate contractor, while VMID handled the props, the VM points and the installation.
Draft answer — to be confirmed by VMID
- Our head office already has a VM guideline. Can you work inside it?
Yes. The Frank & Co window runs started from a brief written by their own head-office VM team, and the Lumine Jakarta jobs from briefs sent by their Singapore HQ.
Draft answer — to be confirmed by VMID
- Do you work outside Jakarta?
Yes. The archive records dated work in each of these places, and every name opens the projects filed there:
- Bali
- Surabaya
- Bandung
- Cirebon
- Labuan Bajo
- Lombok
- Manado
- Pontianak
- Banda Aceh
- Banjarmasin
- Lampung
- Malang
- Semarang
- Tangerang
- Yogyakarta
Draft answer — to be confirmed by VMID
- How many people can one session take, and does it run in our store?
Transmarco Group’s national VM training took 100 display assistants. It can run where your product is: Transmarco’s third day was held in one of their stores at Central Park, and Bali Zoo and Fabelio are recorded as in-store training.
A maximum per session has never been stated. To be answered by VMID.
Draft answer — to be confirmed by VMID
12/ Start a project
Send who needs training, and where, first.
Who takes part, what they do in the store and where a session can run shape every step on this page — start the brief with those.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live