
Five services. Pick the one that matches what you already have.
Design · Build · VM Display · VM Trainings · VM Guidelines — the five services VMID® names as its own, each with the work behind it.
What we do
Five service lines, and the archive work behind every one of them — the thinnest included.
The three names under each service are VMID’s own. The numbers open the work filed under it.



VM Display
Start here if the store is finished and the display is the problem.
What VM Display includes
VM Trainings
Start here if your own staff rebuilds the display after we leave.
What VM Trainings includesIn the archive

VM Guidelines
Start here if you have more stores than you can visit.
What VM Guidelines includesIn the archive
Which one, in one table
The difference between the five is what you already have when you arrive.
| Design | Build | VM Display | VM Trainings | VM Guidelines | |
|---|---|---|---|---|---|
| You come with | a space, no drawing | a drawing, no maker | a finished store, a wrong display | a team that resets it wrong | more stores than you can visit |
| You leave with | store, window and props drawn | the thing built and installed | store dressed, product placed, window live | a store team that can do it | a written standard your stores follow |
| What stays behind | the drawings, until it is built | the fixture, in the store | the display, until the next changeover | the skill, with the people | the standard, until the brand changes |
Design
- You come with
- a space, no drawing
- You leave with
- store, window and props drawn
- What stays behind
- the drawings, until it is built
Build
- You come with
- a drawing, no maker
- You leave with
- the thing built and installed
- What stays behind
- the fixture, in the store
VM Display
- You come with
- a finished store, a wrong display
- You leave with
- store dressed, product placed, window live
- What stays behind
- the display, until the next changeover
VM Trainings
- You come with
- a team that resets it wrong
- You leave with
- a store team that can do it
- What stays behind
- the skill, with the people
VM Guidelines
- You come with
- more stores than you can visit
- You leave with
- a written standard your stores follow
- What stays behind
- the standard, until the brand changes
Not sure which one?
Three situations this archive keeps coming back to. Find the one that sounds like your week.
“The opening date is set and the store is still empty.”
What VM Display includes“The window has to change for Ramadan, then Christmas, then Chinese New Year.”
What VM Display includes“We set it up beautifully, and two weeks later the staff has undone it.”
What VM Trainings includes
When you need two of them
Some stores in this archive were designed and built in the same job — the layout drawn, then the floor fitted out to it.
Each of these four is filed under Design and under Build — one store, drawn and then fitted out.
Open all four
One you can open, for each
Four of the five open into a full project page. The fifth opens into a single archive entry, because a single entry is all there is.
Design
Bank IndonesiaBuild
Jakarta Fashion WeekVM Display
Frank & CoVM Trainings
PT. Agrinesia RayaVM Guidelines
InJourney Airports
The engagement filed under VM Guidelines & Consulting — still in progress when VMID posted it.
See the archive entry
More than one store
One Christmas window concept, carried to 44 stores across Indonesia.

Fig. — Frank & Co, Frank & Co. Christmas Window display Development, 2022
One-off, or ongoing
Some brands in this archive came back for job after job. Only a few of those jobs were ever filed as a retainer.
VMID’s own menu lists VM Retainer Basis under VM Display, and explains it nowhere. It has a page of its own here.
09/ Start a project
Name the one you think fits.
Every one of the five has work behind it you can open — including the thinnest. The brief takes the service you think you need, and the store you have.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live
