VM Display — the new store, the revamp and the window, put on the floor.
Product, props and windows arranged to a plan — before the doors open, or while the store keeps trading.
What this covers
Before a store opens, while it trades, and visit after visit — the three jobs below are the same display work at three different moments.
New Store Set-up
A detailed planogram for over 150 product displays first, then the product set on the floor the day before the soft opening.
Corkcicle
Store Revamp
Layout, product arrangement and ambiance changed inside a resort’s retail shop, with in-store training for its retail team set to close the revamp.
AYANA Resort & Spa Bali
VM Retainer Basis
The same display work, kept up store by store with a visit every month — the retainer has its own page.
How the retainer worksCounted under VM Retainer in the archive
The work, filterable
Sort this work by year, by city and by retail category, and find the job closest to your own before you write a brief.
Six recent entries below, each opening in the filtered archive.
- CorkcicleCorkcicle Plaza Senayan – Planogram & New Store Product Setup
- GeulisGEULIS - PIK , Store Visual Development
- Krisna Oleh-Oleh NusantaraKRISNA Oleh-Oleh Nusantara - Yogyakarta
- LUAR LivingLUAR Living Planogram & New Store Set-up at IDD PIK
- Voila.idVoila.id Store Design & Display
- Frank & CoFrank & Co. 27th Anniversary Window display
All of VM Display, by archive group
What lands in your hands
Every line below is a file you receive or a thing that ships to a store. None of them is a meeting.
- Planogram for the opening fill
- Product set on the floor, the window and the cashier area before the doors open
- Campaign changeover across the store, not only the glass
- Photographs of every store as handed over
- A written note of what changed and why
Draft — to be confirmed by VMID
How a job runs — and what we need from you
Six steps, and every one of them waits on something only you can hand over. Here is what, and when.
Brief
You receive — A written read-back of the brief, so you can correct it before anyone draws
We need from you — The campaign or theme, the product series it supports, the store list, the target date, and your existing VM guideline if you have one
Site check
You receive — Measurements and photographs of every window or floor in scope
We need from you — Store access, a named contact per store, and the building’s working hours
Concept & design
You receive — Named concept directions with materials, finishes and lighting
We need from you — One decision-maker, and feedback inside an agreed window
Mock-up & approval
You receive — A mock-up of the display as it will be installed
We need from you — Written approval — and product samples if the display holds product
Production
You receive — A first sample, then the batch
We need from you — The final store list with addresses and receiving contacts
Installation
You receive — The display installed on the agreed date, built to the mock-up
We need from you — Access outside trading hours where the building requires it, and stock on the floor
Draft process — to be confirmed by VMID
Production — the sample 
Production — packed for delivery 
Installation — on site
One job, opened up
A jewellery window for one store, designed and produced down to what each piece stands on.
- What was asked
- A window display for the Maximillian & Mary Jewellery store at Pakuwon Mall, Surabaya.
- What was decided
- Risers developed for the brand rather than bought off the market — each one decided by its size, its material and the piece it has to hold.
- What was delivered
- The window display, designed and produced, with its jewellery risers.
- On record
- One store · Pakuwon Mall, Surabaya · 2022
Forty stores, different cities
Forty stores is not the edge of what this work has covered — and the proof is dated, not promised.
- 44 storesFrank & Co, 2022Christmas windows for Frank & Co across Indonesia — produced, grouped and logged for shipment to the stores, all within ten days.
- 10 storesPassion Jewelry, 2019Christmas windows designed, produced and installed across Jakarta, Cirebon and Manado — three weeks for all ten.
- 21 store visualsUluwatu Lace, 2023Across Bali, set up for a visit every month: displaying and rearranging product, highlighting the campaign, filling a checklist and making a window mock-up.
What this service does not cover
Three things we do not do here — and on a documented job that needed them, we can name who did.
- Store construction and fixturesThat is Build
- Upkeep between campaigns, unless it is booked as VM Retainer BasisVM Retainer Basis
- Stock and replenishment decisions
Draft — to be confirmed by VMID
From the Looklab post, Lippo Mall Puri
“Store design by: PT. Paragon Technology and Innovation Store Design Team
Store build by: Siesta”
Not sure this is the one?
If your stores already look right and only drift back a few weeks after every campaign, look at VM Retainer Basis — the same display work, booked as regular visits.
“The opening date is set and the fixtures are already ordered.”
VM Display — New Store Set-up“Your window is fine, but a few weeks after every campaign the floor drifts back.”
Retainer“Your stores look different from each other and nobody can say which one is correct.”
VM Guidelines“Your team turns over, and display quality drops with it.”
VM Trainings
Before the first call
Lead time, your own build vendor, your head office’s guideline, cities outside Jakarta — four answers taken from the archive instead of from a promise.
- How far ahead should we brief you before a campaign date?
Work back from your installation date, and read three documented jobs rather than a promise. Ten Passion Jewelry stores from design to installation in three weeks, across Jakarta, Cirebon and Manado. A jewellery riser for 77 stores — sample making, production and the delivery timeline, in two weeks. Forty-four Frank & Co Christmas windows produced, grouped and logged for shipment in ten days.
Draft answer — to be confirmed by VMID
- Will you work alongside our own store-build or interior vendor?
Yes. At Looklab, Lippo Mall Puri, the store design came from Paragon’s in-house store design team and the build from a separate contractor, while VMID handled the props, the VM points and the installation.
Draft answer — to be confirmed by VMID
- Our head office already has a VM guideline. Can you work inside it?
Yes. The Frank & Co window runs started from a brief written by their own head-office VM team, and the Lumine Jakarta jobs from briefs sent by their Singapore HQ.
Draft answer — to be confirmed by VMID
- Do you work outside Jakarta?
Yes. The archive records dated work in each of these places, and every name opens the projects filed there:
- Bali
- Surabaya
- Bandung
- Cirebon
- Labuan Bajo
- Lombok
- Manado
- Pontianak
- Banda Aceh
- Banjarmasin
- Lampung
- Malang
- Semarang
- Tangerang
- Yogyakarta
Draft answer — to be confirmed by VMID
- Who keeps the display right after you leave?
That is VM Retainer Basis, the third job above — it has its own page.
VM RetainerDraft answer — to be confirmed by VMID
- Our own marketing team already owns props and a visual direction. Do you work with what we have?
At Adelle, the wedding-theme jewellery towers and windows for seven stores in Jakarta, Bandung and Surabaya were matched to the visual props Adelle’s own marketing team already had.
Adelle in the archiveDraft answer — to be confirmed by VMID
12/ Start a project
Send the store count and the date first.
The number of stores and the date they have to be ready shape every step on this page — start the brief with those two lines.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live