Maximillian & Mary — Window Display & Jewellery Risers, Pakuwon Mall, Surabaya
A window display developed from design to production for the Maximillian & Mary Jewellery store at Pakuwon Mall — down to the risers each piece stands on.
- Retail category
- Jewellery
- Service
- Window Display
- Year
03/
The ask
A jewellery window for one store, designed and produced — down to what the pieces stand on.
Maximillian & Mary Jewellery needed the window display for its store at Pakuwon Mall, Surabaya, developed from design through to production.
The work reached the jewellery risers too: the stands each piece is shown on were designed and produced in the same project.
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How it was approached
A riser is decided by the piece it holds: its size, its material, its job.
- 01Dimensions and sizes worked out accurately for every riser.
- 02The right material chosen for each riser, on top of the right dimensions.
- 03Each riser given a function that fits the character of the product it carries — rings, earrings, bracelets and necklaces each on their own form.
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What was made
The window, and everything the jewellery stands on.
- Window display design, developed through to production
- Jewellery risers, designed and produced for the store
- Rose-gold arch frames standing inside the windows
- Ring blocks, earring T-bars, bracelet stands and necklace busts in blush pink
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Up close
From the mall corridor to the ring on its riser.
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Not a one-off
One of 31 window display projects and one of 33 in jewellery. The first documented project for Maximillian & Mary Jewellery.
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The service behind this
A window for one Pakuwon Mall store, taken from design to production and down to the risers each piece stands on, is the work you would be booking: VM Display — with Design behind the risers.
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Similar projects
More work on the same shelf.
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11/ Start a project
Bring us the pieces your window has to show.
Rings, earrings, bracelets or necklaces — tell us what goes in the window and which store it is for, and the brief starts there.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live