VM Guidelines — the brand guideline, the seasonal guideline and the planogram.
A written visual standard for locations nobody can visit every week — starting from how each one looks today.
What this covers
The brand guideline, the seasonal guideline and the planogram — each shown with the work on record behind it, or a plain note where there is none yet.
VM Brand Guideline
The VM Guideline and the VM Planogram produced first, then the product display set according to them.
Ria MirandaCounted under Design in the archive
Seasonal VM Guideline
Not yet posted as a project of its own.
A guideline for the campaign calendar, so each season’s look reaches every store the same way.
Draft — to be confirmed by VMID
VM Planogram
A detailed planogram drawn before the store is filled — for over 150 product displays, then handed over for the setup.
CorkcicleLUAR LivingBoth counted under VM Display in the archive
What lands in your hands
Every line below is a document your locations can follow, or the session that hands it over.
- Site analysis of current conditions across the locations visited
- The VM brand guideline document
- A seasonal guideline for the campaign calendar
- A planogram per store
- A handover briefing for the people who apply it
Draft — to be confirmed by VMID
How a job runs — and what we need from you
Six steps, and every one of them waits on something only you can hand over. Here is what, and when.
Brief
You receive — A written read-back of the brief, so you can correct it before anyone draws
We need from you — The campaign or theme, the product series it supports, the store list, the target date, and your existing VM guideline if you have one
Site check
You receive — Measurements and photographs of every window or floor in scope
We need from you — Store access, a named contact per store, and the building’s working hours
Concept & design
You receive — Named concept directions with materials, finishes and lighting
We need from you — One decision-maker, and feedback inside an agreed window
Mock-up & approval
You receive — A mock-up of the display as it will be installed
We need from you — Written approval — and product samples if the display holds product
Drafting
You receive — The guideline drafted from what the site checks found
We need from you — One decision-maker to review the draft, and any brand rules it has to sit inside
Handover briefing
You receive — A briefing that walks the people who apply the guideline through it
We need from you — The store or site teams who will use it, together in one session
Draft process — to be confirmed by VMID
The engagement filed under VM Guidelines
One engagement is filed under VM Guidelines & Consulting — InJourney Airports, still running when VMID posted it.
- What was asked
Help develop and implement a VM guideline tailored for all airports under InJourney’s management.
- What came first
Intermediate and Advanced VM training sessions, completed before the guideline work — part of the same consulting engagement.
That is VM Trainings- Under way when posted
On-site visits to domestic and international airports — current conditions analysed and the key VM challenges identified, so the recommendations stay practical and scalable.
- On record
InJourney Airports · in progress when posted · 2025
Under the direction signs in a terminal concourse, InJourney Airports, 2025 
Walking past a WHSmith shop in the terminal, InJourney Airports, 2025 
Around a table, laptops open, InJourney Airports, 2025
How far one guideline reaches
One row, because one engagement is filed under this service — a guideline being developed for every airport InJourney manages.
What this service does not cover
Three things this service does not cover — named here, so none of them turns up as a surprise in the brief.
- Carrying out the guideline store by storeThat is VM Display
- Printing and distributing the document
- Software to enforce it
Draft — to be confirmed by VMID
Not sure this is the one?
If your stores already look right and only drift back a few weeks after every campaign, this is the wrong page — you want the retainer.
“The opening date is set and the fixtures are already ordered.”
VM Display — New Store Set-up“Your window is fine, but a few weeks after every campaign the floor drifts back.”
Retainer“Your stores look different from each other and nobody can say which one is correct.”
VM Guidelines“Your team turns over, and display quality drops with it.”
VM Trainings
Before the first call
Lead time, your own build vendor, your head office’s guideline, cities outside Jakarta — four answers taken from the archive instead of from a promise.
- How far ahead should we brief you before a campaign date?
Work back from your installation date, and read three documented jobs rather than a promise. Ten Passion Jewelry stores from design to installation in three weeks, across Jakarta, Cirebon and Manado. A jewellery riser for 77 stores — sample making, production and the delivery timeline, in two weeks. Forty-four Frank & Co Christmas windows produced, grouped and logged for shipment in ten days.
Draft answer — to be confirmed by VMID
- Will you work alongside our own store-build or interior vendor?
Yes. At Looklab, Lippo Mall Puri, the store design came from Paragon’s in-house store design team and the build from a separate contractor, while VMID handled the props, the VM points and the installation.
Draft answer — to be confirmed by VMID
- Our head office already has a VM guideline. Can you work inside it?
Yes. The Frank & Co window runs started from a brief written by their own head-office VM team, and the Lumine Jakarta jobs from briefs sent by their Singapore HQ.
Draft answer — to be confirmed by VMID
- Do you work outside Jakarta?
Yes. The archive records dated work in each of these places, and every name opens the projects filed there:
- Bali
- Surabaya
- Bandung
- Cirebon
- Labuan Bajo
- Lombok
- Manado
- Pontianak
- Banda Aceh
- Banjarmasin
- Lampung
- Malang
- Semarang
- Tangerang
- Yogyakarta
Draft answer — to be confirmed by VMID
- What does the guideline actually arrive as, and who uses it day to day?
The engagement filed under this service is InJourney Airports, still running when VMID posted it in 2025: on-site visits to domestic and international airports and an analysis of current conditions are part of developing the guideline.
The form of the finished document, and who uses it day to day, are not described in any post. To be answered by VMID.
Draft answer — to be confirmed by VMID
11/ Start a project
Send the number of locations first.
How many locations the guideline has to cover, and where they are, shape every step on this page — start the brief with those two lines.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live