Bank Indonesia — FEKDI & G20 Product Showcase, Nusa Dua, Bali
Visual merchandising for MSME products at two Bank Indonesia events — the display plan, the props, and a team of ten on site keeping the arrangement fresh every day.
- Brand
- Bank Indonesia
- Retail category
- Bank
- Service
- Props & Display Tools
- Year
03/
The ask
Make MSME products look as special as they are — across two events, with every product given the same chance to be seen.
Bank Indonesia appointed VMID as the official visual merchandising agency for two of its events: FEKDI, and the G20 product showcase in Nusa Dua, Bali.
The brief covered the whole visual appearance — booth, fixtures, display tools, and the arrangement of the products themselves.
04/
How it was approached
A showcase of many small makers stays fair only if someone keeps working it after opening day.
- 01The product display was planned before the team left for Bali, not worked out on the floor.
- 02Arrangements updated every day of the event, rather than set once and left.
- 03Product-matching, so every MSME product had the same opportunity to be introduced to visitors.
- 04One team of ten across both events, to keep the look consistent from the first to the second.
05/
What was made
What the two events were given.
- Product display plan, drawn before arrival
- Props and display tools
- Booth and fixture styling
- Daily on-site VM supervision across two events
07/
Up close
From the pavilion aisle to a folded length of batik.
09/
The service behind this
The display plan and props behind two Bank Indonesia events, kept in order by a team of ten every day, are what you would be booking: Design.
10/
Similar projects
More work on the same shelf.
- Find it in Bank Indonesia projects
Find it in Bank Indonesia projectsBank Indonesia
Find it in Bank Indonesia projectsBank Indonesia
11/ Start a project
Bring us a showcase with many makers and one look to hold.
Tell us the event, the dates and how many products have to share the floor — the brief starts there.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live