/VISUAL MERCHANDISING INDONESIA/
Jakarta Fashion Week 2023 retail area seen from the floor above — styled booths on white island platforms along a mall concourse

Jakarta Fashion Week 2023 — Product Display & Booth Styling

Back at Jakarta Fashion Week as VM consultant — product display and booth styling for Dewi Luxe Market & Fashionlink, making a design from HDDI Jakarta work on the floor.

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Brand
Jakarta Fashion Week
Retail category
Fashion
Service
Booth & Event
Year
2022
03/

The ask

Make a design drawn by someone else work — for fixture placement at visual events, and for selling in the retail division.

VMID returned to Jakarta Fashion Week as VM consultant for its 2023 edition, handling product display and booth styling for Dewi Luxe Market & Fashionlink.

The design came from HDDI Jakarta. VMID's part was two tasks: make that design function in use, and keep the event's visual appearance true to the theme and spirit of that year's JFW.

Read VMID's original postTell us what your brand is asking for
04/

How it was approached

When HDDI Jakarta supplies the design, the job is making it work where product is displayed and sold.

  1. 01The design provided by HDDI Jakarta made to function — supporting fixture placement at visual events and during product sales in JFW's retail division.
  2. 02The visual appearance of the event kept in line with the theme and spirit of that year's JFW.
Three team members, #SOLVEDBYVMID on their shirts, standing a metal rack frame upright on the mall floor during set-up — Jakarta Fashion Week 2023
Plan yours the same way
05/

What was made

Two areas, one event theme.

  • Product display for Dewi Luxe Market & Fashionlink
  • Booth styling for both
  • HDDI Jakarta's design made workable for fixtures and for selling
  • Rattan racks, arched mirrors and timber tables styled with product
List what your stores need
06/

By the numbers

Two areas. Two tasks.

areas — Dewi Luxe Market and Fashionlink
2
tasks — a working design, a consistent look
2
Jakarta Fashion Week 2023 edition
2022
Send us your store count and date
07/

Up close

From the floor above to a ring on a stone block.

All 22 booth and event buildsGet work that holds up this close

08/

Not a one-off

One of 22 booth and event builds and one of 51 in fashion. The first documented project for Jakarta Fashion Week.

Every Jakarta Fashion Week projectBe the next project on this shelf
09/

The service behind this

Product display and booth styling for Dewi Luxe Market & Fashionlink — making HDDI Jakarta's design work for fixtures and for selling — is the work you would be booking: Build.

Start a Build brief
10/

Similar projects

More work on the same shelf.

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    Booth & Event · Jakarta International Convention Center (JICC), Jakarta · 2025

    Find it in Excelso projects
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11/ Start a project

Bring us an event design that has to hold up once product goes on sale.

Tell us the event, the areas that sell, and who drew the design — the brief starts there.

Some of what the brief asks

  • brand & retail category
  • city
  • type of work
  • number of stores
  • when it has to be live
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You will hear back within [PLACEHOLDER — response time never published].

Prefer WhatsApp? [PLACEHOLDER — VMID publishes no phone number]

Nine questions.
Three minutes.

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