re-Store — Store Design & Display, Astha
A new re-Store made ready for its soft opening — products arranged to the initial store design plan, with the Visual Merchandiser weighing selling needs against the look of the store.
- Brand
- re-Store
- Service
- New Store Set-up
- Year
03/
The ask
Get a new store ready for its soft opening — branding and product placement fine-tuned, not just product put out for sale.
re-Store was launching a new store at Astha, built around a sustainable concept. Once the store's design was finalised, VMID helped prepare it for the soft opening.
The work was arranging the products according to the initial store design plan, and fine-tuning branding and product placement inside the store.
04/
How it was approached
Where the plan and the shop floor part ways, the Visual Merchandiser mediates between selling and the look.
- 01Products arranged according to the initial store design plan, once the design was finalised.
- 02Room for minor deviations from the plan where they arise.
- 03The Visual Merchandiser as mediator between the store's selling requirements and its visual presentation.
- 04Branding and product placement fine-tuned inside the store, not only product set out for sale.
05/
What was made
What the soft opening needed.
- Products arranged to the initial store design plan
- Branding and product placement fine-tuned in store
- Tote bags, pouches and slippers set on speckled plinths and a curved chipboard counter
- Rails, lit wall niches and shelving filled with product
07/
Up close
From the lit shopfront to a cup in a niche.
08/
Not a one-off
One of 25 new store set-ups. The first documented project for re-Store.
09/
The service behind this
Arranging a new store to its design plan for a soft opening — and mediating where selling needs and the plan part ways — is what you would be booking: VM Display.
10/
Similar projects
More work on the same shelf.
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11/ Start a project
Bring us a store whose design is finished and whose shelves are still empty.
Tell us where the store is and when it opens — the brief starts there.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live