Nike Indonesia — VM Retainer, Senayan City & Grand Indonesia
A store check and slight display changes at two Nike stores coming back into operation — worked with Nike's VM team, under new-normal store visual protocols.
- Brand
- Nike Indonesia
- Retail category
- Sporting goods
- Service
- VM Retainer
- Location
- Year
03/
The ask
Check two Nike stores coming back into operation, and change their displays under new-normal protocols.
Nike Indonesia's retainer had been delayed. When it resumed, VMID returned to work with Nike's VM team at two Jakarta stores: Senayan City and Grand Indonesia.
The work was a store check and some slight display changes, carried out using the new-normal store visual protocols for Nike.
04/
How it was approached
The changes on the plan were reworked to fit a store adjusting to the new normal.
- 01A store check at both stores, paired with slight display changes.
- 02Many of the planned changes reconfigured, because the store itself was adjusting to the new normal.
- 03All of it done with Nike's VM team, to the new-normal store visual protocols for Nike.
05/
What was made
What two reopening stores were given.
- A store check at Senayan City and Grand Indonesia
- Slight display changes, reconfigured for the new normal
- Mannequins restyled and floor tables refolded by gloved hands
- Printed checklists filled in on the shop floor
07/
Up close
From the store entrance to a gloved hand on a waist bag.
09/
The service behind this
A store check and slight display changes at Senayan City and Grand Indonesia, reworked for the new normal alongside Nike's VM team, are what you would be booking: VM Retainer.
10/
Similar projects
More work on the same shelf.
- Find it in Nike Indonesia projects
Find it in Uluwatu Lace projectsUluwatu Lace
Find it in Voila.id projectsVoila.id
11/ Start a project
Bring us the stores that need checking, and the rules they now have to run under.
Tell us which stores, which malls, and whose protocols the team has to follow — the brief starts there.
Some of what the brief asks
- brand & retail category
- city
- type of work
- number of stores
- when it has to be live