/VISUAL MERCHANDISING INDONESIA/
A glass shopfront opens onto a marble-lined jewellery boutique, flanked by two tufted navy-velvet display panels each holding a jewellery bust and a small framed card, with the illuminated 'Lino & Sons' sign and a cluster of pendant lights centred on the back wall

Est. 2016 — PT. Menata Ritel Indonesia

Indonesia’s first full-service visual merchandising agency.

Every brand has the right to be elevated.

Window displays, store set-ups, props, booths and VM training for retail brands across Indonesia — we dress the store, not the building.

Start a projectSee recent work
100+ brands have trusted us with their physical and visual presence — see the work.
Fig. 01 — pictured aboveLino & Sons / 2018

Well-known brands that trusted us

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Recent work

How well-known brands and organisations trusted us

Filter the work by category and cityYour store could be the next one on this page
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Why the agency exists

VMID wordmark

/VISUAL MERCHANDISING INDONESIA/

VMID was founded in 2016 to “fill the gap” between brands and their visual merchandising challenges — and to stay on as advisory partner while the brand’s own VM process is being built. Nine unbroken years sit in this archive: 2017 through 2025, not one year missing.

Read the longer version

Established 2016. PT. Menata Ritel Indonesia.

9+years of operation
15cities across Indonesia
100+brands
1000+projects
See what 9+ years of filling that gap could mean for your store
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Find your category

Find your brand category

Retail categories that already have projects behind them — two clicks and you are looking at yours.

Fashion51 projectsJewellery33 projectsBanking6 projectsFood & beverage6 projectsLuxury goods5 projectsFurniture3 projects
Gadget, beauty, department store and moreStart a project in your category
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Production and distribution

One Christmas window, built 44 times — produced, grouped and logged for shipment to 44 Frank & Co stores across Indonesia inside ten days.

See the Frank & Co Christmas window
Two VMID crew members fitting gold studs onto a maroon snowflake panel while checking a tablet with the design spec
Three crew members in VMID shirts spreading plastic wrap over a panel on the workshop floor
Crew carrying a tall wrapped panel toward the open loading bay, a van parked outside
The finished Frank & Co Christmas window on display behind the store's glass front

Fig. 05 — Frank & Co Christmas window / 2022

Workshop → Grouping → Shipment → Store

How 44 stores are produced and grouped for shipmentTell us how many stores and when they open
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Not every job is a one-off

A few brands have their work filed under a retainer. Far more of them simply came back.

A Masshiro&Co. store display maintained month to month under a standing VM retainer

Fig. 06 — Masshiro&Co. VM retainer / 2022

See how a retainer runsAsk what an ongoing retainer would look like for your stores
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What each service delivers

Five services, one team: design it, build it, dress it, write the rules for it, and train the staff who hold it.

Compare all fiveNot sure which of the five you need? Describe the store instead
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Insights

Peak season, retainers, and jewellery — three questions retail teams ask before they ask for a quote, answered from the projects on this site rather than from opinion.

All insightsFacing one of these? Start with your store and season

09/ Start a project

Tell us the store, the season and the deadline.

Nine questions today saves you repeating the brief on a call later.

What the form asks

  1. 01brand & retail category
  2. 02number of stores and cities
  3. 03type of work
  4. 04one-off or retainer
  5. 05target season
  6. 06budget range
  7. 07store photos or floor plan
  8. 08your role
  9. 09where to reply — email or number
Start a project

Nine questions, about three minutes. You will hear back within [PLACEHOLDER — response time never published].

Prefer WhatsApp? [PLACEHOLDER — VMID publishes no phone number]

Background — Passion Jewelry / 2018

Nine questions.
Three minutes.

Start a project