Start a project
Tell us what your stores need — nine questions.
No concept deck required. Store count, city, season, and a photo from your phone are enough to start.
Work closest to what you are about to describe
A Christmas window across 44 stores, a store opening at Astha, and a standing program for Nike — three different shapes a brief can take, all three in the archive.
The project you were looking at
Frank & CoThe seasonal window: one campaign, many stores, one deadline.
The project you were looking at
re-StoreThe opening: a store that does not exist yet.
The project you were looking at
Nike IndonesiaThe standing program: the same stores, checked and reset again.
The project you were looking at
Bank IndonesiaThe project you were looking at
HublotThe project you were looking at
PT. Agrinesia RayaThe project you were looking at
Jakarta Fashion WeekThe project you were looking at
Maximillian & Mary JewelleryThe project you were looking at
ScusaThe project you were looking at
Masshiro&Co.
What happens next
Your brief is read against the archive — matched to your category, not filed in an inbox.
- 01
We read it and pull the closest projects from the archive — same category, same store count where we have it.
- 02
We come back with the questions that are missing. Usually store access, exact dates, and who signs off.
- 03
From there it becomes a scope and a schedule you can circulate internally.
Reply time: [to be confirmed].
Draft process — to be confirmed by VMID
What to have ready — and what you do not need
You do not need a concept, a floor plan, or an approved budget to send this. Two answers are enough to start — how many stores, and by when. The Frank & Co Christmas windows started from exactly that: 44 stores, and a date in December.
Helpful if you have it
- Store list with cities
- The campaign or opening date
- Photos of the storefront, taken on a phone
- Your VM guidelines, if head office issued any
Not required
- A design concept
- CAD drawings or a floor plan
- An approved budget
- A shortlist of agencies
- Product photography
Draft — to be confirmed by VMID
Before you send it
Nothing here is binding, and none of it needs you to be in Jakarta.
- Is sending this binding in any way?
No. It is a brief, not an agreement. Nothing is committed until there is something signed.
Draft answer — to be confirmed by VMID
- Why do you ask about budget?
So the scope comes back matched to what you can actually approve, instead of going back for cuts a week later.
Draft answer — to be confirmed by VMID
- Our stores are outside Jakarta. Is that a problem?
No. Outside Jakarta the archive has work in Bali, Surabaya, Bandung, Cirebon, Labuan Bajo, Lombok, Manado, Pontianak, Banda Aceh, Banjarmasin, Lampung, Malang, Semarang, Tangerang and Yogyakarta. Each name opens the archive filtered to it.
Draft answer — to be confirmed by VMID
- We are still comparing agencies.
Then send it anyway. The brief is the fastest way to find out whether this is the right fit, in either direction.
Draft answer — to be confirmed by VMID
Not ready to brief yet?
Then start from your own category. The archive filters to it in two clicks — fashion, jewellery, or whatever you sell.